This is Branded.

Branded drives engagement using scripted series and original digital projects.

Our Branded Entertainment model utilizes both digital channels and social media to reach the Genzennial audience. We help you make deeper connections to break through and engage, wherever your audiences happen to be. By harnessing the power of great storytelling, we help you make those deep and lasting connections.
HERE ARE TWO EXAMPLES
Partnering with Shaftesbury has unlocked growth potential for U by KOTEX by enabling us to talk abut our brands products in new and exciting ways

CASE STUDY: CARMILLA WITH U by KOTEX

CARMILLA: More than 70 million earned views on YouTube

With the digital series CARMILLA, U by Kotex® established itself as a fun, unique and cool brand, without overtly advertising its product.

Carmilla inspired a vibrant, diverse, and devoted fanbase that demonstrated purchase intent and became loyal brand advocates.

QUOTE BY: – Leslie MacKay | Director of Marketing and Sales Strategy | Kimberley-Clark | Canada

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Watch U by KOTEX Case Study

61% of viewers actually tried U by Kotex® for the first time as a result of the series | Carmilla is viewed in over 200 countries and translated into 20 different languages!
BUILD EXPERIENCES, NOT CAMPAIGNS.
Our process is collaborative and once we identify the most strategic properties with which to align, we work with our internal production and creative teams to ensure your  brand attributes are authentically woven into a story to maximum effect. We then develop an audience engagement plan that delivers your branded entertainment story across the media spectrum in earned, owned, paid and social channels. We combine that with integrated marketing activations that extend the experience via promotions, merchandizing, and events.
Shaftesbury Branded has worked with brands in virtually every category, ranging from health care to consumer products and travel, unlocking brand experiences for ourclients.
It was more important for the bank to show, in an intertaining way, that it understands the life stages of millennials.

CASE STUDY: V MORGAN IS DEAD WITH RBC

RBC was struggling to connect with millennials.

Their research showed a mistrust and a general hatred toward banks amongst this key demographic.

They partnered with Shaftesbury to create the ongoing story V Morgan is Dead, supported it with written and visual content on the web and social media, and saw a rise in respect and familiarity towards the RBC brand.

QUOTE BY: – Andy Shibata | VP Brand Marketing | RBC

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Watch RBC Case Study

The series has over 1M views and 1.9M impressions on social | 30% of millennials who watched the series said they would “definitely consider RBC” for their financial needs – twice the number of those who didn’t watch it
news. TURNING THE TABLES

Henkel’s göt2b® trending-setting hair color and styling brand is partnering with Shaftesbury Branded, to produce an original short-form series.

news. Futurithmic

Explores the issues we face as a society and questions what it means to be human in a world that is increasingly digital. Documentary Series - A Nokia Original.

news. CONTENT OF THE YEAR

Carmilla, Shaftesbury’s global digital phenomenon, recently received the Brand Content of the Year award from MIPTV.

news. QUEER SUPER FAN

QUEERING THE SCRIPT looks at the queer superfan, and their relationship to the creators that make their favourite TV idols, examining how a fan fiction community developed into an organized audience lobbying content creators for better and more authentic, positive representation.

Branded Entertainment is a proven option for building engagement.
But it’s a relatively new space and you and your executive team are going to have questions. Get the answers you need in our growing resources section that highlights new projects, case studies and industry trends.
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