Our Branded Entertainment model utilizes both digital channels and social media to reach the Genzennial audience. We help you make deeper connections to break through and engage, wherever your audiences happen to be. By harnessing the power of great storytelling, we help you make those deep and lasting connections.
Partnering with Shaftesbury has unlocked growth potential for U by KOTEX by enabling us to talk abut our brands products in new and exciting ways
CASE STUDY: CARMILLA WITH U by KOTEX
CARMILLA: More than 70 million earned views on YouTube
With the digital series CARMILLA, U by Kotex® established itself as a fun, unique and cool brand, without overtly advertising its product.
Carmilla inspired a vibrant, diverse, and devoted fanbase that demonstrated purchase intent and became loyal brand advocates.
QUOTE BY: – Leslie MacKay | Director of Marketing and Sales Strategy | Kimberley-Clark | Canada
BUILD EXPERIENCES, NOT CAMPAIGNS.
Our process is collaborative and once we identify the most strategic properties with which to align, we work with our internal production and creative teams to ensure your brand attributes are authentically woven into a story to maximum effect. We then develop an audience engagement plan that delivers your branded entertainment story across the media spectrum in earned, owned, paid and social channels. We combine that with integrated marketing activations that extend the experience via promotions, merchandizing, and events.
Shaftesbury Branded has worked with brands in virtually every category, ranging from health care to consumer products and travel, unlocking brand experiences for ourclients.
It was more important for the bank to show, in an intertaining way, that it understands the life stages of millennials.
CASE STUDY: V MORGAN IS DEAD WITH RBC
RBC was struggling to connect with millennials.
Their research showed a mistrust and a general hatred toward banks amongst this key demographic.
They partnered with Shaftesbury to create the ongoing story V Morgan is Dead, supported it with written and visual content on the web and social media, and saw a rise in respect and familiarity towards the RBC brand.
QUOTE BY: – Andy Shibata | VP Brand Marketing | RBC
news. QUEER SUPER FAN
QUEERING THE SCRIPT looks at the queer superfan, and their relationship to the creators that make their favourite TV idols, examining how a fan fiction community developed into an organized audience lobbying content creators for better and more authentic, positive representation.